The broad reason why people buy from the brand next store generally points to one key oversight - a lack of customer information. Our brains are information centers. If there is a disconnect in information we generally turn away. I've put together seven of the most important information steps to help your business seal the deal with your customers. Keep it simple. Keep it straightforward and your brand will be the one everyone is coming to. 1. Your brand ratings and reviews are lacking . How many times have you looked for a needed product or service based on the reviews and/or ratings? Your customers do the same thing. Listing your brand on relevant rating and review sites, such as Google, Yelp, industry-specific or city-specific sites...

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